Market Research
SWOT Analysis
Competitor Analysis
Target Audience Research
What’s your audience like when no one’s looking? What are their unspoken beliefs and preferences? We use demographics and psychographics to identify your ideal customer.
Persona Development
Personas turn all that audience data into imaginary characters we can relate to. Imagine writing an ad for your favorite TV character. Personas help us enter the mind of the audience in a way the numbers cannot.
Marketing Plans
Goals
Measurable Objectives
Strategies
Your strategy is your plan to win on a playing field of YOUR choosing. It is a clear battle plan to outmaneuver the competition by taking specific actions.
Tactics
This is where the rubber meets the road: TV Ads, digital, social, print, mails, billboards. Tactics are what most people think of when they think of marketing. But they’re really the culmination of a meticulous marketing plan.
Marketing Strategy
Brand Advocacy
Tactical Alignment
Reporting + Analysis
Your strategist stays in constant contact to tell you how your ads are performing. With detailed reports in hand, they make wicked smart recommendations to improve your marketing performance.
Account Management
Client Communication
Internal Team Communication
Timeline + Budget Management
At Flight, we keep our commitments. That means hitting deadlines and delivering top-notch work on budget. Your strategist keeps an eagle eye on it all to protect your finances and deadlines.
Problem Solving + Support
In marketing, challenges come with the territory. We embrace curveballs and the unexpected — and we pivot to keep your marketing plan running smooth.
