Fowler Automotive is a regional auto dealer with locations throughout Oklahoma and Colorado. Founded in 1973 by Billy Fowler, the organization is a third-generation pillar of the business community. Staying true to its founder’s roots, Fowler Automotive supports the arts, the community, and humanitarian causes. On its 50th anniversary, the company wanted a monumental video celebrating its values and the stories that make it unlike any auto dealer in America.

The plan was audacious. We conceptualized an epic tale encompassing seven individual stories. Then we wove it all into a single narrative representing the Fowler brand. From a lost puppy to a struggling musician to an aspiring athlete, every story represented the Fowler ethos – an unbreakable spirit and unwavering pursuit of greatness.

Over the course of a week, we shot seven awe-inspiring stories and edited them into a single, 60-second spot that ran during the OU Texas game. From there, the stories were broken up into individual spots representing nine dealerships across two states. The project was beyond ambitious, and the reception was unprecedented. Sales poured in across two states. The creative was so effective, the TV affiliate who aired our spots in Colorado purchased 9 vehicles from Fowler Automotive during the campaign.

Together with our partners at Fowler Automotive, we achieved breathtaking campaign results including: 90% broadcast market reach in OKC, Tulsa, and Denver; 10x frequency over 3 months; 2.8m viewable impressions on CTV and OTT; and 87% view-thru-rate programmatic video‍. The wild success of this bold, experimental concept didn’t go unnoticed. Flight was engaged by individual Fowler dealerships to create compelling, arresting, emotional spots that drive sales and boost the brand’s reputation. We’re proud of the work we did with our valued partners at Fowler Automotive.