Not a day goes by that the vast majority of us aren’t using the internet. We’re all online, all the time. With that being our reality, it’s more important now than ever for us to protect ourselves in our digital world. But what exactly does that look like? What are the benefits and best practices of website security?
Have you ever typed in a website’s URL, only to be directed to a scary, cautionary page marking the website as insecure? Did you enter the site anyway, or exit out immediately? Chances are that you got the heck out of there! On the other hand, websites that are secure (Tip: which is easily indicated by the padlock symbol and “https” in the URL) let visitors know that their data is encrypted and safe. Not only is this good for your brand’s reputation, it also reassures and encourages users to explore and engage freely with your site, leading to higher conversion rates and increased engagement. At Flight, we guarantee all the websites we create are secure.
Furthermore, website security and regular security maintenance ensure that you are doing your due diligence in fighting the front lines against hackers, data leaks, identity theft, and downtime due to malicious attacks. At Flight, we provide regular maintenance to our clients’ sites.
As a bonus, search engines favor secure websites. This means that your website (and your brand) are more likely to appear higher in search results, driving more organic traffic your way and further establishing your business as reputable.
At Flight, we follow the most up to date best practices for our clients to ensure that their websites remain as secure as possible:
- Use HTTPS by securing and maintaining SSL certificates
- Routine updates to plugins, themes, and software
- Authentication, authorization, and validation to logins and form submissions
- Limited user access
- Regular backups to website data and files
- Disable unused functionality and files, such as plugins, integrations, and media
- Regular security checks
If you’re looking for an agency that cares about the health and security of your business’s site, look no further than Flight. We’d love to chat about how we can help your business thrive, and your customers stay safe, in today’s virtual realm.
